3.11.2011

1500 unique covers from 2 PMS colors

I've long felt that limitations foster creativity. Sometimes having too much freedom can lead to obvious choices, and likewise being restricted forces the most interesting solutions to pop out-- you're never going to get Playdoh spaghetti without pressing it through the pasta maker.

Struggling with the challenge of representing a huge range of art with a single, cohesive cover concept, the designers of this series of catalogs for the Swedish Royal Institute of Art's Degree Show chose to limit themselves to two PMS colors, blend them together, and manipulate the dyeing process while the covers were being printed, leading to 1550 completely unique, "consistently inconsistent" catalogs. Beautiful. Via the ever-inspirational FPO.


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